THINK METAPHORICALLY... (think... Realtor)
To quote directly from the synopsis penned about the introductory premise of Seth Godin's wildly acclaimed marketing manifesto entitled " THE PURPLE COW" (Penquin Group,2003)... It was written ...
"...Cows, after you've seen one, or two or ten, are boring. A PURPLE COW , though...now that would be something. PURPLE COW describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff...a lot of brown cows...but you can bet they won't forget a PURPLE COW. And it's not a marketing function that you can slap on to ...a product or service...
PURPLE COW is inherent. It's built right in, or it's not there. Period"
"Among the herds of 'cows' grazing in the green fields, there was one PURPLE cow among the brown ones..."
...AND I WOULD RATHER BE IT, THAN SEE IT...
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This article is soooo true, when I read this it made so much sense. Thanks and keep up the amazing work!
ReplyDeleteyour newest follower,
Sharon