WHAT'S a "WOW" house?

a "Wow" house vs. a "But" house

In my blogging of the last month it might seem that I’m on a mission to get sellers to ‘energy’ price their homes…meaning simply, to price their homes “to the market”.

The fact is I AM! I’m committed to help my Seller’s SELL their homes…a house that languishes on the market for any reason has a negative effect on the psyche of both the seller and the agent…and as days/months on-market increase, the once positive relationship that existed between the two soon becomes tested and eventually strained. I know…because I’ve seen it happen all too often!

High Supply (which we all acknowledge we have ) combined with Less Demand (again, an acknowledge fact) = LOWER PRICES/LESS VALUE.

The only answer I know to the current doldrums is to be positiond correctly IN the market! In the words a of a successful colleague( #1 NANCY )…"IF THE MARKET IS GOING SOUTH, YOU DON’T WANT TO BE NORTH!!!"

In earlier postings, I suggested having a pre-listing appraisal…which I am again advocating…Call me @ 312.882.4561 and I’ll explain my reasoning.

When pricing…we want buyers to say…” WOW, This is a really good deal" vs…"It's a nice house BUT it needs work" or "it's over-priced".

Pricing correctly will help go along way to eliminate the "BUT" response…